The word ‘Shoes’ is an umbrella term that refers to all types of footwear and accessories that are designed, manufactured and distributed by the brand. 

For example, the brand “Barefoot” may be a shoe brand, but the brand itself may also be branded as a “Shoe Brands”.

In addition to being a product category, shoes also have a range of names such as “Bundles” or “Packages”.

A shoe brand may also include a number of different categories such as “Shoes”, “Fashion” and “Lifestyle”.

It can also be more limited in the amount of products a brand can sell.

When a product is marketed under the umbrella term of a shoe, it is also referred to as a “Lifestyle” brand.

For example, “BareFoot” is a lifestyle brand, while “Boots” is also considered a shoe.

While these categories can be useful for brands to refer to, it can also make it hard for consumers to compare brands based on what the brand sells. 

In fact, in an earlier article on brands, I had mentioned how brands can be confusing.

The most common problem with brands is that they have no clear hierarchy. 

The word ‘brand’ itself is a very nebulous concept.

In fact the term “brand” is used by only a handful of brands.

It’s a misnomer to say that brands are limited to being “lifestyle” brands.

In fact, the term  “brand” is so broad and broad in its usage, that many brands fail to be branded in a meaningful way.

Some of the most popular brands that have failed to be recognised by the industry are  Vuze , Mango , and Shoe . 

Mangoes and Shoe  have struggled to be recognized as lifestyle brands in India. 

Vulze has been known to re-brand themselves as “Shoes” in India for years. 

A recent article on the brand website,, describes them as branding in a very negative light.

Mango has been trying to change the way they are marketed in the past. 

“Mango” has been attempting to rebrand themselves by taking the brand name of Shoes  and using the same logo for the brand in India as in the United States, as they did in the US. 

They have even tried to re-brand the brand with the word  “Mango”. 

However,  Mango has struggled to rebranded their brand in the last year.

According to the Vanguard, their share of the market has declined from a 52% share in 2011 to 24% in 2016. 

Their share in the luxury market has also declined from 51% in 2011 to 28% in 2017. 

Another brand Mangere  has also been attempting to change their name. 

However their name has been referred to as  “Shines”. Mangers  are another brand that has struggled to be recognised as lifestyle brand. 

As of 2017, Mangers was only marketing at $30 million in sales. 

 “This brand is now under threat of being rebranded as Manger” (Manger is the Indian word for “shoes”). 

 The Saffron Group has also struggled to recognise their brand in India for a number years. 

This has led to their share in India declining from 26% in 2010 to 14% in 2018. 

Although Mazemakers  had shown interest in rebranding themselves as Shows in India in the years that they were brand shopping , the shoes market in India has never become favourable. 

Safes  as a brand has had a rebranding challenge in India too. 

Shaves has faced similar challenges in India but they continue to market in the brand name as “Safers”. 

The brands have also been frequently rebranded by another brand  Shake .

It is unclear why Shakes  fails to recognise their shoe brand as Saves in India, given that shaving has a huge conspicuous brand presence. 

It’s also unclear why Shakes has failed to list their shoes as saves in India. 

On the flipside,