New survey: How many Americans want a new TV?
NEW YORK — A new poll by The Associated Press finds that only about half of Americans want to see a new television, down from 58% last year and 65% in 2012.
But a new CNN/ORC International poll suggests that Americans are increasingly willing to pay more for a better-looking TV than they did a few years ago.
The latest poll of more than 1,000 adults finds that 54% of those polled want a television with better picture quality, 56% want a TV with more pixels, and 60% want it to have a brighter screen.
Only about half the respondents — 48% — said they would pay more to buy a better TV, down 7 percentage points from last year.
But more than two-thirds — 69% — of those surveyed said they wanted a TV that offered better picture resolution and brightness, up from 68% last season.
And nearly two-in-three of those — 70% — would pay $200 or more to get that TV.
The poll also finds that the majority of Americans — 59% — want to get rid of the outdated TV set they have in their home.
About half — 50% — say they want to move to a “flat screen TV” that offers just one or two more channels, compared with 47% last summer.
About two-fifths — 25% — favor making TV sets smaller to make room for new channels, while 21% say they would prefer a TV “that doesn’t need to be in your living room at all,” compared with 15% last spring.
And 18% say TV sets should be made smaller so they can fit in a cupboard.
About a third of those asked — 32% — think the current TV set is a good way to watch movies, while about one-third — 33% — believe the TV should be kept as it is.
About half — 49% — also want to stop renting TV shows and movies, which has risen to more than 60% of respondents, from just 30% last fall.
A majority of the survey’s respondents — 58% — — say that it would be hard for a company to succeed without a network of TV stations to provide local programming.
About three-quarters — 77% — agree that there should be a national television network.
More than two in three — 71% — strongly disagree with the idea that television should be owned by a company that operates on a national basis.
The poll was conducted July 7-10, just before the launch of the new season of “American Idol,” which begins airing July 14.