The brand of Jordan Brand, the nation’s biggest brand, announced Tuesday it is giving up on the American Bunker brands, a line of premium-quality clothing and accessories.

The decision to abandon the American brands, known for their heavy use of camouflage, comes after decades of fighting with the U.S. government over its military spending.

The move comes amid a broader push to diversify brands in an effort to win over the younger consumer market, which Jordan Brand has targeted in recent years.

“We’ve had a long relationship with the government and have seen tremendous growth in that respect,” Jordan Brand Chief Executive Officer Andrew Lohr said in a statement.

“We will continue to invest in the American brand in ways that support our strategy to grow the American market and serve our customers.”

The announcement comes on the heels of a $1.6 billion buyout of the American bunker brands.

The company announced last year that it will be buying out the remaining American bunker brand assets for $1 billion.