Greek yogurt brand matress brandos godfather to partner with brands
Greek yogurt maker Matress brando Godfather announced today that it has signed a partnership with three of the world’s top Greek yogurt brands: Matress brands Godfather, Marlon, and Pabst Blue Ribbon to offer Greek yogurt in select grocery stores in the United States and in Europe.
The agreement is the latest collaboration between Matress and Greek yogurt makers in recent years, and comes as the Greek yogurt market continues to grow.
“We are excited to work with such great brands and we look forward to partnering with these great brands as they continue to build a strong Greek yogurt portfolio in the U.S.,” Matress CEO, George Fagundes, said in a statement.
“With a large number of Greek yogurt stores already available in the States, we are confident that this new partnership will increase the volume of Greek yogurts in our grocery stores, especially in the Northeast and Midwest.”
A Matress spokesperson confirmed the partnership.
“At the moment, we have not received any orders for Greek yogurt but expect to soon, and we will be announcing the new products as soon as we have received orders for them,” said a spokesperson.
The announcement comes on the heels of a $1.1 billion acquisition by Matress of Marlon brand in 2013.
Earlier this month, the company said it would be introducing Greek yogurt into its grocery store chain.
Greek yogurt was first introduced in the country in the 1960s, and its popularity has grown in the decades since.
The country is known for its traditional Greek yogurt, which contains more than a million different varieties of herbs and other spices and tastes similar to Italian or French cheeses.
In the United Kingdom, it is sold in some supermarkets as well as supermarkets, while in France it is available in some restaurants.
Matress, which is based in the northeastern United States, started selling Greek yogurt back in 2016.